The charming municipality of San Mateo in the province of Rizal is well-known for its flower-growing culture in addition to its beautiful scenery. Situated between the Marikina River and the Sierra Madre mountains, San Mateo has a climate that is ideal for growing a variety of flowers, including orchids, sunflowers, chrysanthemums, and roses. Residents of the area place a high value on flowers, which are utilized extensively in religious ceremonies, festivals, and life events like birthdays and marriages.
Numerous local flower businesses in the town cater to both locals and tourists. Small family-run stands and more well-known flower stores that provide personalized arrangements and delivery services are examples of these companies. In addition to giving residents jobs, businesses like Fresh Blooms San Mateo, Rosabella Flower Shop, and San Mateo Flower Delivery meet the rising need for fresh flowers. In addition to encouraging backyard gardening and small-scale flower farming, the attractiveness of flowers in the area has boosted the town's green economy.
The fifteen barangays that make up San Mateo—Ampid I, Ampid II, Banaba, Dulong Bayan 1, Dulong Bayan 2, Guinayang, Guitnang Bayan I, Guitnang Bayan II, Gulod Malaya, Malanday, Maly, Pintong Bocaue, Santa Ana, Santo Niño, and Silangan—all contribute to the city's vibrant sense of community. Floral displays frequently take center stage during events held in these barangays, demonstrating the ingenuity and profound admiration for the beauty of nature displayed by the locals. San Mateo shows itself to be more than simply a Rizal gateway town; it is a thriving center where community life and flowers coexist. Its florists and flower enthusiasts continue to create a distinctive local identity based on tradition, beauty, and the natural world.